IPACK_EXPO14_sFP Automation will be co-located with B&R Automation in November for PACK EXPO International at McCormick Place. We invite you to visit the B&R booth #S-3179 at this year’s show in Chicago, IL from November 2nd – 5th 2014. Read through to the bottom of this post, and find out how to submit your information for free registration to this years event!

PACK EXPO International and the co-located Pharma EXPO, produced in partnership with the International Society for Pharmaceutical Engineering (ISPE) are expected to bring together a combined 2,000 exhibitors and 50,000 packaging professionals to over 1.1 million net square feet of exhibit space. Here are three reasons why you’ll want to stop by!

1. B&R reduces development time by 67% with mapp technology
Our latest mapp technology is designed using software blocks to help you significantly speed up your software development process for new machines and systems, while reducing service and maintenance costs. 74d3417a6dffcbff3ffdc592f60d26b3219cbe03

When it comes to engineering new machines and systems, software development is becoming an increasingly significant time and cost factor. Nevertheless, the lion’s share of this work is spent on programming basic functions like loading recipe data.

These modular software blocks simplify the development of new programs and reduce the development time for new machines and systems by an average of 67%. At the same time, mapp reduces overall service and maintenance expenditures.

2. B&R reduces cycle times in peripheral devices to 1 µs 


We understand that primary packaging is a challenging task requiring a balance of the highest speed possible with a high level of precision. That’s why we offer our reACTION technology solution that can deliver an unrivaled precision of 1 µs.

With reACTION technology, B&R is able to reduce cycle times in industrial automation down to 1 µs. This new approach allows extremely time-critical subprocesses to be managed using standard hardware – all within the requirements of IEC 61131 – while cutting costs by reducing the load on the controller and optimizing performance to match demands. The result is an immense increase in performance without added costs. The fastest response times achieved in the field – from receiving the input signal to sending the output signal, have seldom been under 100 µs – until now.

3. Ethernet POWERLINK
In our booth we will also feature live Ethernet POWERLINK demonstrations, including vision systems that communicate via the real-time Ethernet protocol, POWERLINK, and incorporates visualization and control technology for high-speed and high-precision product monitoring in production line operation.


As a successor to classic fieldbus technology, POWERLINK provides uncompromising performance and real-time capabilities based on the established global standard, Ethernet. A transmission speed of 100 Mbit/s and a synchronization accuracy of +/- 100 ns allow even the most demanding tasks in the areas of control engineering, robotics, CNC and motion control to be combined in a single network.

If you would like a pass to the show, we are pleased to offer you a free registration to the event. Please contact us with your basic information here, and we can get you set up:

About IFP Automation

IFP Automation supplies innovative technology and design solutions to the automation and mobile marketplaces.  Our firm is a technology supplier specializing in the design and supply of automation and motion control products to OEM, integrator, and end user customers. Companies partner with IFP because they like the depth of our product and application knowledge and our commitment to outstanding customer service. IFP is the exclusive partner office for B&R Automation, as well as many complimentary automation lines, in the State of Indiana.

B&R is a privately owned company with headquarters in Austria and offices all around the world. As a global leader in industrial automation, B&R combines state-of-the-art technology with advanced engineering to provide customers in virtually every industry with complete solutions for machine and process automation, motion control, HMI and integrated safety technology. B&R has over 175 offices in more than 65 countries.

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